What Can I Do with a Master's Degree in Sports Management?

The business side of the sports industry allows workers to combine a love of sports with a knack for management. Read on to learn about career opportunities with a master's degree in sports management. Schools offering Education - Sports Management degrees can also be found in these popular choices.

Sports Management Career Opportunities

With a Master of Science in Sports Management, you should be prepared to work in leadership and management roles with intramural and community athletic programs, university and college sports programs, and amateur and professional athletic leagues. You'll use the knowledge gained through coursework and internship experiences to undertake activities like planning, coordinating, marketing and budgeting in fields related to sports and recreation. Keep reading to learn about specific job options.

Important Facts About Master's Degree in Sports Management Career Options

Athletic Director Marketing Manager Information Director
Median Annual Salary (2019) $60,137* $64,239* $38,277*
Job Outlook (2016-2026) 8% growth (for all education administrators, elementary and secondary school)** 10% growth** 12% growth (for all computer and information systems managers)**
Key Skills Organization; management ability; keen observation; computer competency Creativity; organization; multitasking; clear communication Attention to detail; organization; critical thinking; clear communication
Work Environment In-office with some field work involved In-office during regular office hours In-office with some travel involved
Similar Occupations Director of operations; executive directors; program directors Brand managers; marketing coordinators; program managers Account managers; communications coordinators; communications specialists

Sources: *PayScale.com, **U.S. Bureau of Labor Statistics

Athletic Director

As an athletic director, you would work with other administrators to develop athletic programs for schools, usually for middle school students or older. You also might supervise coaches.

Marketing Manager or Director

If you enjoy planning and researching marketing strategies, you might be interested in becoming a sports marketing manager or director. These professionals typically are employed by sports-related organizations or in advertising.

Information Director

Becoming a sports information director could be a good fit if you're interested in having a public relations role. In this position, you would announce news, scores, events, schedules and other information via press release and/or interviews with radio, television and other media outlets.

Development Director

With a master's degree in sports management, you'd be qualified to develop and coordinate sporting activities for a team or community. You also might manage volunteers and employees and seek out new opportunities for competition.

Other Career Options

Because a master's degree program in sports management should develop your skills in management, law, public relations, research, ethics, fitness, wellness and business in a sports-related context, your career opportunities are broad. In addition to the jobs covered above, graduates with a master's degree in sports management also might find careers as the following:

  • Fitness club manager
  • Athletic teacher or trainer
  • Sports equipment salesperson
  • Facilities coordinator
  • Team owner
  • Sports agency representative
  • Recreation center manager
  • Golf course manager
  • Park superintendent
  • Tournament director
  • Compliance officer

Industries that Hire Graduates

A variety of industries, including business, tourism and recreation, education and the media, might hire graduates with a master's degree in sports management. More specific employers include the following:

  • College athletic programs
  • State and local sports programs
  • Leisure resorts
  • Sporting equipment and supply companies
  • Professional sports leagues
  • Media outlets
  • Public relations and advertising companies
  • Sporting and player associations
  • Sports agency and management businesses

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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