What Career Options Are Available in Health Care Marketing?
Health care marketing professionals present the services or products of health care organizations to prospective patients, physicians and other health care organizations. Read on for information about career possibilities in health care marketing.
General Health Care Marketing Job Duties
Careers in health care marketing involve helping health care organizations present and sell themselves and their products. This may involve marketing the services of hospitals or physicians' practices to patients, or marketing medical devices and pharmaceutical products to organizations, physicians and patients.
Important Facts about this Occupation
|Marketing Managers/Directors||Market Research Analysts||Public Relations Specialists|
|Median Pay (2020)||$142,170||$65,810||$62,810|
|Job Outlook (2019-2029)||7% growth in employment (faster than average)||18% (much faster than average)||7% (faster than average)|
|Entry-Level Education||Bachelor's degree + work experience||Bachelor's degree; top positions require master's degree||Bachelor's degree|
|Key Skills||Analysis, creativity, communication, decision making||Analysis, communication, attention to detail, critical thinking||Interpersonal skills, problem solving, speaking skills, writing skills|
Source: U.S. Bureau of Labor Statistics
Health Care Marketing Manager or Director
Health care managers and directors analyze, create and implement marketing strategies and plans to help achieve a health care organization's mission and goals. For example, they may develop plans to help a hospital achieve its admission goals. In large health care organizations, such as hospitals, marketing managers and directors may supervise many employees responsible for the day-to-day implementation of the marketing strategies and plans.
Health care marketing analysts do market research to identify problems and opportunities that can be addressed through an organization's products or services. Marketing analysts may also perform strategic forecasting to determine the kinds of events that will have an impact on a health care organization's services or products.
Marketing Communication Staff
Health care organizations require staff to develop marketing communications. Writers and graphic artists are required to develop newsletters, brochures, direct mail campaigns and other promotional material. Public relations specialists are needed to develop press releases and media campaigns. And web designers and writers are necessary to develop websites that market a health care organization's products and lines of service.