Popular Schools

The listings below may include sponsored content but are popular choices among our users. x
Strayer University responds quickly to information requests through this website.

Strayer University

Associate Programs
Strayer University responds quickly to information requests through this website.
Capella University responds quickly to information requests through this website.

Capella University

Bachelor Degrees
Capella University responds quickly to information requests through this website.
Southern New Hampshire University responds quickly to information requests through this website.

Southern New Hampshire University

Associate Programs
Southern New Hampshire University responds quickly to information requests through this website.
Post University responds quickly to information requests through this website.

Post University

Associate Programs
Post University responds quickly to information requests through this website.
Purdue University Global responds quickly to information requests through this website.

Purdue University Global

Associate Programs
Purdue University Global responds quickly to information requests through this website.
Liberty University responds quickly to information requests through this website.

Liberty University

Associate Programs
Liberty University responds quickly to information requests through this website.
Herzing University responds quickly to information requests through this website.
Herzing University responds quickly to information requests through this website.
Bryant & Stratton College responds quickly to information requests through this website.

Bryant & Stratton College

Associate Programs
Bryant & Stratton College responds quickly to information requests through this website.
Syracuse University responds quickly to information requests through this website.

Syracuse University

Master
Syracuse University responds quickly to information requests through this website.
Pepperdine University Graduate School of Education and Psychology responds quickly to information requests through this website.

Pepperdine University Graduate School of Education and Psychology

Master
Pepperdine University Graduate School of Education and Psychology responds quickly to information requests through this website.

What Career Options Are Available in Health Care Marketing?

Health care marketing professionals present the services or products of health care organizations to prospective patients, physicians and other health care organizations. Read on for information about career possibilities in health care marketing.

General Health Care Marketing Job Duties

Careers in health care marketing involve helping health care organizations present and sell themselves and their products. This may involve marketing the services of hospitals or physicians' practices to patients, or marketing medical devices and pharmaceutical products to organizations, physicians and patients.

Important Facts about this Occupation

Marketing Managers/DirectorsMarket Research AnalystsPublic Relations Specialists
Median Pay (2020)$142,170$65,810$62,810
Job Outlook (2019-2029)7% growth in employment (faster than average)18% (much faster than average)7% (faster than average)
Entry-Level EducationBachelor's degree + work experienceBachelor's degree; top positions require master's degreeBachelor's degree
Key SkillsAnalysis, creativity, communication, decision makingAnalysis, communication, attention to detail, critical thinkingInterpersonal skills, problem solving, speaking skills, writing skills

Source: U.S. Bureau of Labor Statistics

Health Care Marketing Manager or Director

Health care managers and directors analyze, create and implement marketing strategies and plans to help achieve a health care organization's mission and goals. For example, they may develop plans to help a hospital achieve its admission goals. In large health care organizations, such as hospitals, marketing managers and directors may supervise many employees responsible for the day-to-day implementation of the marketing strategies and plans.

Marketing Analyst

Health care marketing analysts do market research to identify problems and opportunities that can be addressed through an organization's products or services. Marketing analysts may also perform strategic forecasting to determine the kinds of events that will have an impact on a health care organization's services or products.

Marketing Communication Staff

Health care organizations require staff to develop marketing communications. Writers and graphic artists are required to develop newsletters, brochures, direct mail campaigns and other promotional material. Public relations specialists are needed to develop press releases and media campaigns. And web designers and writers are necessary to develop websites that market a health care organization's products and lines of service.