What Are Popular Careers in Digital Marketing?

Some of the most popular careers in the digital marketing industry include social media management, web analytics, copywriting and digital marketing management. Keep reading for more information on these career options. Schools offering Marketing degrees can also be found in these popular choices.


Digital marketing careers can be found in the fields of marketing, sales, information technology or communications. Career options may include search engine optimization strategist, social media specialist and Web marketing specialist, although job titles can vary from company to company.

Important Facts About Popular Careers in Digital Marketing

Median Salary (2014) $127,130 (marketing managers)
$58,850 (writers and authors)
$76,660 (operations research analysts)
$101,510 (public relations and fundraising managers)
Job Outlook (2014-2024) 9% (marketing managers)
2% (writers and authors)
30% (operations research analysts)
7% (public relations and fundraising managers)
Required Education Bachelor's degree recommended for all occupations listed
Work Environment All occupations listed predominately work full-time in office settings

Source: U.S. Bureau of Labor Statistics

Digital Marketing Manager

Digital marketing managers develop strategies for building companies' brand awareness and relationships with consumers through Internet, social media and mobile channels. As a digital marketing manager, you typically work with customers to define their needs and lead your team to come up with goals and strategies for short-term, long-term or on-going campaigns. You coordinate development of specialized marketing content, the roll-out of a campaign, analytical reporting of campaign results and final evaluation for internal use and customer reports.

Internet Copywriter

Using persuasive writing skills and knowledge of how people generally respond to marketing channels, Internet copywriters craft written messages that are fine-tuned to deliver a high level of brand awareness and customer interaction. You may write search engine-optimized copy for a website, e-mail messages or text messages. Much of your work will be done according to the digital marketing strategy coordinated by the digital marketing manager or director in concert with a client's needs and desires.

Web Analytics Expert

As a Web analytics expert, you use metrics like e-mail delivery statistics, search engine results, site visits, users' clicks on links and related benchmarks to capture a snapshot of a social media or related marketing campaign's reach. With these measurements, you evaluate on-going campaigns and measure the success of completed marketing programs. You generally collaborate with other digital marketing professionals to share information such as competitive intelligence, multi-channel analytical reports and key performance indicators.

Social Media Manager

You will be responsible for creating an online awareness of your company's product or services as a social media manager. Your duties could include creating written and visual online content, blogging and contributing information about your company on sites such as Facebook and Twitter. You'll likely need to have skills in areas of writing, promotions and brand management to be a social media manager.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

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