What is International Marketing?
International marketing involves advertising and selling a company's product or brand on a global scale. Read on to learn more about the skills and training needed for a career in international marketing.
A Synopsis of International Marketing
International marketing can be as simple as a business extending its marketing efforts to include overseas markets, but it can also be as complex as a corporation's decision to manufacture products overseas while creating global marketing strategies. International marketing teams must coordinate a company's products, branding and advertising activities for a multicultural audience.
<h3 id="section---ImportantFactsAboutInternationalMarketing">Important Facts About International Marketing</h3><p></p><table border="1"><tr><td>Degree Fields of Study</td><td> International Marketing; International Marketing Management; Global Affairs & Management</td></tr>
<tr><td>Possible Careers </td><td> International marketing manager, international market research analyst, international brand manager</td></tr>
<tr><td>Work Environment </td><td> Office setting</td></tr>
<tr><td>Job Outlook (2021-2031) </td><td> 10% growth (<i>for all marketing managers</i>)*</td></tr>
<tr><td>Median Salary (2021) </td><td> $135,030 (<i>for all marketing managers</i>)*</td></tr>
</table><p><i>Source: *U.S. Bureau of Labor Statistics</i>
</p><h3 id="section---SkillsRequired">Skills Required</h3><p>International marketers need knowledge of key marketing principles, such as pricing, consumer behavior, market research and advertising, as well as the global economy and worldwide cultures. International marketers need expertise in a number of topics, which can include the following:
</p><ul><li>Global marketing strategies
</li><li>Diversity issues
</li><li>Value systems of various cultures
</li><li>Product positioning and management
</li><li>International distribution and pricing
</li><li>Evaluation of global markets
</li><li>Analyzing risk in investing in certain countries
</li><li>Making financial decisions
</li><li>E-commerce
</li><li>Web design
</li><li>SEO/SEM
</li></ul><h3 id="section---TrainingAndCourses">Training and Courses</h3><p>International marketing is a course often offered in international business and marketing undergraduate and graduate degree programs. Programs in international marketing specifically are offered at the master's degree level. Courses typically teach students how to assess global marketing movements and develop worldwide marketing strategies. Students also learn how to interact in intercultural business situations. Other topics that may be addressed in the curriculum include pricing strategy, digital marketing, corporate communications and business creativity. Students can often get practical training through applied projects, case studies, capstone courses and guest speakers.</p>